As a branding and web designer on this project, I worked directly with the owner to build this brand from the ground up, developing a full identity system, branding book, and Shopify store that finally gave the business a presence as considered and refined as the service behind it.

The creative direction was clear from early conversations: modern, natural, and premium. Not overly rustic, not cold, somewhere in between, where high-level finishes meet a genuinely green, living atmosphere. The branding book captured all the essentials, logo, colour palette, typography, and visual guidelines.

The Shopify store brought the full offering online, wholesale florals, garden design, and floral arrangements, across around ten pages, including a blog. The goal wasn't just to list products; it was to create an experience that felt as considered as the brand itself. The new site gave the general public a clear, beautiful way to discover and shop Sunflower Logistics, with the visual identity running through every page to reinforce trust and quality from the first scroll.

The client loved it. More than that, we're still working together in other ideas. The rebrand gave Sunflower Logistics a platform to grow from, a brand that finally matched the standard of their work, and a digital presence that converts visitors into customers.