I led the brand from concept to system. Working through discovery sessions with the QHI director, we defined the direction together before I explored ideas around light, quantum geometry, and the Fibonacci spiral. The full brand system came together in Figma, and right now I'm building out the landing page in Webflow, alongside initial touchpoints like business cards, brochures, flyers, and letterheads.

This one started with a conversation. A series of meetings worked through what the brand should feel like at its core. References: The Fibonacci spiral, the human body, quantum geometry, light, crystal. These weren't random references they were the language of the therapy itself. The challenge was finding the visual concept that tied them together. After some rounds of drafts, the direction crystallised around three ideas: light, quartz, and quantum. That became the foundation everything else was built on.

With the concept locked, the identity took shape. The colour palette led with an intense blue (Nocturna blue) carrying a subtle violet undertone, deep and considered, with a sense of energy beneath the surface. Typography was set in Play Display and Inter, a pairing that felt both professional and distinctive without being cold. The system was then applied across the full suite of initial brand touchpoints, business card, brochure, flyer, and letterhead, each one carrying the identity consistently.

Is the brand doing justice to the therapy behind it? That's been the goal from the first meeting. What's emerging is an identity that feels as precise and intentional as the technology it represents, grounded in science, elevated in design, and built to connect with people who are genuinely looking for something different. Still in progress, and already looking the part.