As the lead designer on this project, I worked remotely with the directors to build a complete brand identity, social media system, and WordPress website, translating their vision of modern elegance and sophistication into a cohesive visual language that finally matched the quality of the treatments they deliver.

The identity was crafted through intentional design decisions. Bodoni was chosen for the lettermark due to its inherent elegance, perfectly aligning with the premium aesthetic escenario. A subtle alteration to the Q's tail introduced a gentle curve, adding a touch of femininity and a subtle sea wave effect, reflecting the oceanic theme in the brand's DNA. Additionally, a coral symbol was developed for digital use, serving as a purposeful and recognizable element that maintained the sea connection while functioning independently across social media and online platforms.

The new brand gave Aqua Clinic an identity as refined as the treatments they offer. Through close virtual collaboration and a clear creative brief, the final product brand, social, and website came together as a cohesive, elevated system the directors were proud to put their name on.