Aqua (Spain)

Titulo one

The identity development started with an intensive process of exploration and iteration. The result was a logotype built around Bodoni, a serif typeface with natural elegance with a custom modification to the tail of the letter "Q" that introduces a delicate, curved feminine form and a subtle sea wave effect. It's a small detail that carries enormous personality. Alongside the logotype, a coral was developed as an iconic symbol for digital and online applications a nod to the ocean that runs through the brand's DNA. The colour palette draws from the depths of the sea, paired with gold accents to create a contrast that feels both luxurious and refined.

With the identity in place, the focus turned to social media. A visual management proposal was developed for Facebook and Instagram, a range of ad formats and content templates that carried the brand's elegance into the feed, consistently and confidently. Every asset was designed to feel unmistakably Aqua, reinforcing recognition and trust with every post, while giving the clinic a flexible system they could use and grow with over time.

The rebrand gave Aqua Clinic an identity as refined as the treatments they offer. Through close virtual collaboration and a clear creative brief, the final product brand, social, and website came together as a cohesive, elevated system the directors were proud to put their name on.